Bio-hacking for
the Sales Athlete:
Optimize Your Health to Transform Your Results
Sales isn’t just a career—it’s a high-performance sport that demands peak mental and physical condition. This book provides practical, science-backed biohacking strategies specifically designed for the unique challenges sales professionals face. Discover how small, deliberate changes to your lifestyle can dramatically improve your energy, focus, and resilience, leading to better numbers and a sustainable career—without sacrificing client relationships or missing quotas.
About The Book:
Nicole's Story
Success in sales came at a steep price for Nicole. Despite rising through the ranks, her health was in freefall – gaining forty pounds, running on artificial sweeteners, and pushing through 14-hour workdays. The breaking point came when she nodded off during a critical client meeting, followed by rolling her Land Rover in an accident where her first instinct was to apologize to her boss for missing a meeting.
Inspired by a colleague who had reclaimed her health, Nicole transformed her life – losing forty-two pounds in seven months through consistent training and nutrition tracking. This physical change sparked a fifteen-year optimization journey that dramatically improved her cognitive function and career trajectory. What began as a personal transformation evolved into a mission to help other sales professionals perform at their peak without sacrificing their health.
Why Biohacking for Sales Professionals?
The sales profession creates unique health challenges that traditional wellness approaches don’t address. Late-night client dinners, constant travel across time zones, high-pressure quotas, and always being “on” create a perfect storm for burnout and health decline.
20%
Sales professionals are 20% more likely to report anxiety or depression
67%
67% of sales reps reporting burnout
Biohacking is the art and science of making small, strategic changes to your lifestyle that yield outsized improvements in performance. For sales professionals, it’s about implementing practical, science-backed techniques that fit into your demanding schedule – not another set of time-consuming obligations. These five key areas provide the foundation for transforming from a sales professional into a true Sales Athlete.
What you can expect
from this book:
This is NOT a book on how to sell more. This is NOT a nutritional guide. What it is, is an aggregation and collection of practical, actionable steps you can incorporate immediately to enhance your health and, subsequently, your sales results.
About The Author:
Nicole combines twenty-five years of sales leadership experience with her passion for wellness and performance optimization. Her unique background enables her to address the specific health challenges facing sales professionals with practical, evidence-based solutions. Through her book, podcast, and coaching, she helps sales professionals transform into Sales Athletes who can sustain peak performance without sacrificing their health.
Credentials
• Senior Vice President of Sales | AON
• Certified Health Coach | Institute for Integrative Nutrition
• NASM Certified Elite Personal Trainer
• NASM Nutrition Certification
Book Testimonials:
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Dr. Jackie Kosecoff
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Dr. Jackie Kosecoff